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Sadie Blackshear

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Something Hue

"Color of the Year 2020, Pantone, Classic Blue 19-4052" Two silhouetted individuals reaching towards each other in front of a rich, dusk blue.

Pantone LLC announced on December 4, 2019, that Color of the Year 2020 is “Classic Blue.”

Image from Stephen Baker / Huge


The most engaging and fascinating part of the release to me was the fact that PANTONE 19-4052 Classic Blue is the “first multi-sensory Color of the Year in the company’s history.”¹ Though Color of the Year releases may come across as niche and only accessible to refined aesthetes, I believe this year’s approach is a very big step for the Pantone Color Institute. Because they are opening color into the realms of sound, taste, smell, and texture, the color they have chosen is now accessible to those that do not have the privilege of sight, whether that be color-blindness or full loss of vision. 

To accomplish this feat, Pantone sought out various “Sensory Partners” and collaborated. After reaching out through e-mail to Paola Cespedes, a Strategic Communications Associate from HUGE Inc. and Pantone’s PR representative, she described 19-4052 Classic Blue to me through both sight and the four lesser-explored senses in the context of color:

Sight, curated by Pantone: “Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. A reflective blue tone, Classic Blue fosters resilience.”

Sound, in partnership with Audio UX: “The sound of Classic Blue, Vivid Nostalgia, is nostalgic and takes us to a place that is comforting and familiar.”

Taste and Smell, in partnership with Firmenich: “The taste of the color is described as gentle and elegant, and explores the idea of maturing through ripening.”

Scent, in partnership with Firmenich: “The scent of the color elicits contemplation and a feeling of optimism for the future, with notes of blue water and sea salt lifted by airy sky.”

Texture, in partnership with The Inside: “The feel of the color fabric [sic] translates into a soft, velvety texture, further emphasizing the calming quality of the color, while eliciting feelings of empowerment to expand the mind and build foundation for the future.”


Below are examples of the curated sensations by Pantone that accompany 19-4052 Classic Blue.

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@aux_nyc, a next-gen audio branding agency, partnered with Pantone to create the sound of PANTONE 19-4052 Classic Blue. The sound builds on the timelessness and enduring nature of PANTONE 19-4052 Classic Blue, as our hearts call for a nostalgic song that takes us to a place of comfort and familiarity. The sound, named “Vivid Nostalgia” utilizes traditional instruments treated in innovative ways, bridging the gap between past and present. The sound is available for free download via music hosting platform, @landrmusic #Pantone2020

A post shared by PANTONE (@pantone) on Dec 5, 2019 at 1:01pm PST

For Audio UX’s full analysis on why they crafted this mix to accompany 19-4052 Classic Blue, and for access to listen to/download the full mix, visit https://samples.landr.com/packs/pantone-classic-blue-sample-pack?page=1.
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Pantone partnered with @weareFirmenich, the world’s largest privately-owned flavor company. Together with @weareFirmenich, Pantone created the essence of “taste” of PANTONE 19-4052 Classic Blue. The taste of PANTONE 19-4052 Classic Blue holds the experiential smell of fresh green, the initial taste of fruity sweet berry, and the final finish of floral and Classic Blue notes. These sensory inputs have been designed to inspire creatives and consumers to think about color differently, to uncover new patterns and associations, and to encourage them to create new experiences that speak to people’s hearts as well as their minds. #Pantone2020

A post shared by PANTONE (@pantone) on Dec 5, 2019 at 2:23pm PST

In addition to this jelly, Pantone collaborated with various other companies and small businesses to curate the flavor of 19-4052 Classic Blue as a tea blend, croissant, wine, and gin.
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By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way. Pantone partnered with @weareFirmenich, the world’s largest privately-owned fragrance company to create the essence of the “smell” of PANTONE 19-4052 Classic Blue. The scent of PANTONE 19-4052 Classic Blue is a fragrant contemplation of where sky and sea meet – a boundless blue where there is no end. The scent first opens with notes of blue water and sea salt lifted by airy sky. An accord of a fluffy cloud combines with water lily and seaweed, with notes of blue musk, soothing minerals, and ocean timber for depth, calm and a reassuring finish. The smell of PANTONE 19-4052 Classic Blue is brought to life through a candle that will transport you into a state of contemplation and a feeling of optimism for the future. #Pantone2020

A post shared by PANTONE (@pantone) on Dec 5, 2019 at 5:15pm PST

The curated scent of 19-4052 Classic Blue is available for purchase through Firmenich, the same company that helped Pantone select the taste of the color.
View this post on Instagram

Pantone partnered with @theinside, a digitally native home furnishings brand, to develop a custom Color of the Year 2020 fabric that tactilely embodies the spirit of PANTONE 19-4052 Classic Blue. The touch of PANTONE 19-4052 Classic Blue was inspired by its transitional quality, and how that manifests in the sky at dusk. Classic blue translates into a soft, velvety texture to print on, further emphasizing the comforting quality of this year’s Color of the Year. The custom fabric will be available for a limited time to purchase on a select number of @theinside furnishings and decor. Seen here (& at our @artechouse COY event) is The Meditation Pillow. 🎶 by @aux_nyc available on @landrmusic #Pantone2020

A post shared by PANTONE (@pantone) on Dec 9, 2019 at 12:57pm PST

The Color of the Year has often been used for influencing interior design in the past, but this is the first time a specific texture has been assigned to the color.

Although I acknowledge that this reformation of color is not necessarily accessible to all, as I myself was unable to acquire a “Multi-Sensory Kit” after asking for one because I was not one of the select social media influencers or members of the media that Pantone chose to distribute to, I remain steadfast in my belief that the concept of using all senses to experience color is more inclusive to people of all abilities. For this reason, I have made the accent color of my website the Pantone Color of the Year 2020, 19-4052 Classic Blue.

For my Something New: Collaborative, I asked a group of 445 Davidson students to consider what their favorite color sounds, tastes, smells, and feels like in order to widen perspectives on what color can be. When I first envisioned this project, I wanted each participant to be shown with their favorite color, but due to the pandemic only a couple are shown below. The submissions are still thought-provoking without picture, and may establish a deeper connection with readers despite lacking the visual element.


Red

Cranberry… the color your cheeks turn in the cold. It sounds like fireworks, tastes like a Thanksgiving feast cooked freshly by my grandmother, smells like musty old books in an unused section of a public library, and feels like a warm hug when the other person is wearing a wool sweater.

Skylar McVicar ’23

Orange

An orange that’s reminiscent of autumn and fire. It sounds like fire crackling, tastes like either Thanksgiving or citrus depending on your mood, smells like fall, and feels like warmth.

Molly McGowan ’23

Yellow

Crayola Sun Yellow. It sounds like bubble wrap popping, tastes like fresh kiwi, smells like when it’s about to rain outside, and feels like soft leather.

Georgia Morris ’23

Orange-y, mustard-y, burnt yellow. It sounds like soft R&B, tastes like lemonade, smells like an open field, and feels fuzzy like the inside of a jacket or blanket.

Miguel Donado ’23

Green

The shade in between forest green and lime green. Like Spotify! It sounds like leaves rustling on trees, tastes fresh, smells like a fresh spring breeze, and feels like a cool sunny day, but also rough and uneven.

Ben Sempowski ’23

Blue

Steel blue, like most denim pants, or the sky right before a sunset turns orange. It sounds like waves calmly lapping or the almost-silence of snow fall, tastes salty, sweet, or tangy, smells like a bookstore or the wet smell after a summer rain, and feels like velvet, or paint… or rushing water.

Meredith Iodice ’23

Really dark blue with a tiny bit of purple in it. Like the classic picture of galaxies you see online, blended with a rose pink, purple, black, and white-silver light. It sounds like the sea, tastes like condensed milk with a touch of rose syrup, smells like a blueberry smoothie, and feels like a piece of glass with a smooth wavy texture.

Natalie Zhu ’23

Blue periwinkle with hints of lilac. It sounds like a wedding: the clinking of glasses, laughter, music, and joy. It tastes and smells like champagne, and feels like flower petals.

Chloe Fisher ’23

Cyan blue. It sounds like an indie folk band with a great lead singer who writes weird songs with deep angsty lyrics, tastes like a Triscuit cracker dipped in amazing hummus that’s sprinkled with cayenne, and smells like the ocean, but not the fishy rotten seaweed smell, just warm sand and fresh air. It would feel cold like a piece of tile with checkers etched into it.

Tim Kim ’23

Purple

Orchid purple. It sounds like Prince’s music, tastes like the wild blackberries I used to pick with my mom behind our house, smells like red wine, and feels like cheap velvet.

Christian Peterson ’23

Smooth and artificial purple, like a cake frosting spread smoothly. It sounds like when you stick your hand into a really clean body of natural water that’s surrounded mostly by rocks, tastes fresh but slightly sweet, smells like a grape LaCroix would taste, and feels soft like fur. It walks the line between light and dark.

Reid Sadusky ’23

Responses edited for length and/or clarity.

For anyone wondering, my favorite color is a warm, burnt orange. It sounds like a chip being stepped on, smells like cumin, tastes like my dad’s hummus, and has a chalky texture. 🙂


¹ “Pantone Reveals Color of the Year 2020: PANTONE® 19-4052 Classic Blue,” PANTONE®, December 5, 2019, https://www.pantone.com/color-intelligence/articles/news/pantone-reveals-color-of-the-year-2020-pantone-19-4052-classic-blue.


PANTONE. “Pantone Color of the Year 2020 – Tools for Designers.” PANTONE. Accessed December 11, 2019. https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020-tools-for-designers.

“Pantone Color of the Year 2020 Introduction.” PANTONE. Accessed December 11, 2019. https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020.

“PANTONE Color of the Year 2020: The Classic Blue 19-4052 Sample Pack Free Sample Pack | LANDR.” Accessed December 10, 2019. https://samples.landr.com/packs/pantone-classic-blue-sample-pack?page=1.

“Pantone Reveals Color of the Year 2020: PANTONE® 19-4052 Classic Blue,” December 5, 2019. https://www.pantone.com/color-intelligence/articles/news/pantone-reveals-color-of-the-year-2020-pantone-19-4052-classic-blue.

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